Top Trends
“90s trend” is currently at an all-time high. “90s butter mom” spiked +1,290% in the past month. People searching for “butter mom” also searched for “almond mom meaning” and “what is a gummy bear mom”
“huntrix meal” was searched 2x more than “saja boys meal” over the past day. The top trending searches on flavor were about the Hunter and Demon sauce.
Search interest in “super el nino” was a breakout over the past day and “is a super el nino coming” is the top trending “is a…”
Overwhelmed and Stressed
“feel overwhelmed” and “feel stressed” are both being searched more than ever this year
“stress relief” is at an all-time high, and “does coloring help with stress” is the top trending “does…help with stress” in the last month
“sick note for stress” and “stress from school” are breakout stress searches over the past month
People searching “overwhelmed” over the past month are also searching emotional flooding, which has doubled in search interest in 2026 so far
“overwhelmed vs overstimulated” has doubled so far in 2026, and is the top searched “overwhelmed vs…”
Burnout
“burnout at work” and “burnout from life” are searched at an all-time high in 2026
“low stress jobs” is currently being searched more than ever and “occupational stress” is at a 15-year high. Data scientist, data analyst and data entry were the top trending “low stress jobs” over the past month.
“burnout retreats” is a breakout search over the past month and “burnout therapy” reached an all-time high this year
“parental burnout” reached an all-time high this year. Over the past month, “single parent burnout” and “default parent burnout” are the top trending types of parent “burnout”
Cortisol
Search interest in cortisol has nearly doubled since the new year, and is at an all-time high for the third consecutive month
“high cortisol” and “low cortisol” are also at all-time highs, with only Oregon and South Dakota searching “low cortisol” more over the past month
“cortisol triggering foods” more than tripled in the past month and the top trending “do/does…trigger cortisol” are “pork” and “eggs”
“cortisol meter” and “cortisol water” are being searched more than ever before
“cortisol test near me” broke out over the past month with neighboring states Oklahoma and Kansas searching “cortisol test” the most
.jpeg)
