01 Bird Theory
“Bird theory” is at an all-time high in the US, and it was the top-trending “theory” searched in the past month
Psychologist and author of the theory, John Gottman hit an all-time high globally in August
“how to do bird theory” was the top-trending “bird theory how to,” and “i saw a bird” is at a 10-year high
Top trending “what does it mean…” in a relationship
Past week, US
To take it slow
To be dismissive
To be faithful
To get cold feet
To take a step back
02 Cuffing Season
“cuffing season” spikes every fall, and “dating how to” hit a 10-year high in 2025
“what to wear to a college volleyball game date” and “how to dress for a movie date guys” were the top two trending “what to wear on a date” searches in the past week
MAP: coastal states searched more for “cuffing season” in the past month, while parts of the midwest searched more for “tis the season”
Top trending “first date ideas”
Past week, US
Pottery class
Movies
Bowling
Ice skating
Restaurant
03 Hopecore
“Hopecore” hit an all-time high summer 2025 in the US, and it was searched 4x more than “motivational messages” in the past month
“how to be more optimistic” hit an all-time high in 2025, and “good news app” rose +160% in the past year
Top trending hopecore expressions
Past week, US
Speech
Fonts
Halloween filter
Quotes
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