Top Trends
Taiwan and the Philippines are the top two countries searching typhoon in the past day, and “philippines relief efforts” was a top-trending “relief efforts” searched in the past week globally
“cynthia erivo grammy” was the top-trending “nominations” search in the past week, followed by Ariana Grande
“flight cancellations” have been searched 10x more than “weather alerts” in the past week, and “when will i know if my flight is cancelled” was a top-trending “when will” search in the past week
Search interest in “high cholesterol” hit an all-time high in October, as did “hct blood test”
“is the government shutdown over” was the top-trending question searched in the past day across the US
Entertainment
October Sky was the top-trending “cozy fall movies” search topic in the past month, followed by Fantastic Mr. Fox
Search interest in the song The Wreck of the Edmund Fitzgerald is at an all-time high, as is “how deep is lake superior”
“journey farewell tour” is the top-trending concert tour searched in the past week, and Louisiana is the top state searching
Lifestyle
Search interest in cargo pants rose +120% in the past week, and “capri jeans” rose +400%
“unique gifts for teenage girl” spiked +120% in the past week, and “best stocking stuffers for teens” rose +250%
Non-reversing mirror rose +110% in the past week, and “true mirror app” spiked +120%
Sports
“steelers vs chargers” was the top-trending sports matchup searched in the past day, and Trevor Penning was the top-trending Chargers player searched
Search interest in Will Richard rose +900% in the past week, and he was the top-trending “nba rookie”
The west coast has searched more for “dodgers hat” while the rest of the US searched more for “santa hat” in the past month
Find more daily top Trends here >>
College Applications
Maryland and Massachusetts were the top two states searching “college applications” in the past week, and accounting was the top-trending major searched alongside “college applications”
Search interest in “early action” is at an all-time high in the US, and “common app” hit an all-time high in October
“do college applications check for ai” rose +180% in the past week, and “can you edit college application after submission” was a top-trending college application question
“how to find scholarships for international students” was the top-trending “scholarships for…” searched in the past year
MAP: coastal states searched more for the SAT over all time, while states in the midwest searched more for the ACT
Top trending “what should I major in if I want to be a…”
Past month, US
Forensic scientist
Teacher
Anesthesiologist assistant
Dental hygienist
Child life specialist
College Transfers
Search interest in college transfer doubled in the past 12 months, and “transfer student scholarships” spiked +400%
“how to transfer summer credits from community college to university” was the top-trending “transfer credits” how to, and “will my credits transfer” hit an all-time high in 2025
Top trending college transfer questions
Past year, US
What is a transfer student?
How to get scholarships as a transfer student
What is a reverse transfer student?
When do you have to apply to transfer colleges?
What is a transfer college report?
Graduate School
“How to write a personal statement for grad school” was the top-trending graduate school question searched in the past year, and “what gpa do i need for law school” was the top-searched “what gpa do i need for…” search
Medical school was searched 5x more than nursing school in the past month, and every state searched more for medical school over law school
Top trending “graduate school for…”
Past year, US
Psychology
Political science
Biomedical engineering
Architecture
Public policy
MAP: only six states searched more for Master of Arts over Master of Science over all time
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