10 Years of Costumes • Urban Legends • Jumpscares

🚨 We hope everyone has been enjoying the newsletters this year. We were on break last week and are back now!

Jenny Lee, Lead Data Analyst

with Katie Seaton



10 Years of Costumes


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2025 marks 10 years of Frightgeist!

Top trending costume by year

September of year as compared to September of year prior, US

  • 2015: Evie from Descandants

  • 2016: Harambe

  • 2017: Uma from Descandants

  • 2018: Skull Trooper from Fortnite

  • 2019: VSCO Girl

  • 2020: Joe Exotic

  • 2021: Raya from Raya and the Last Dragon

  • 2022: Huggy Wuggy

  • 2023: Weird Barbie

  • 2024: Shrunken Head Bob

  • 2025: Rumi from Kpop Demon Hunters


Urban Legends

  • Search interest in creepypasta surpassed that of urban legend in 2011 and has been higher ever since

  • People searching urban legend over the past week are also searching Snopes and “is slenderman real”

  • Wendigo and “bigfoot” are the top trending “is…an urban legend” searches over the past week

  • “virginia urban legends” is a breakout search in the past month and Bunny Man, which is said to take place in the state, is Virginia’s top trending urban legend

MAP: Eleven states are searching for Bunny Man over Bloody Mary in the last month. Virginia, where Bunny Man is said to have taken place, is the top state searching Bunny Man more

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Top trending urban legends

past week, US

  1. Smile dog

  2. Homey the clown

  3. The mothman

  4. The smiling man

  5. The elevator game

Top urban legend “how to plays”

of all time, US

  1. Bloody Mary

  2. Light as a feather stiff as a board

  3. Candyman

  4. Cat scratch

  5. The midnight game



Jump scares

  • Jump scare is 2x more searched with movies than with computer & video games since 2004. Over the last five years, jump scare has spiked around Halloween

  • In the past day, people searching jump scare are also searching for the splatter genre, and “terrifier 3” is the top trending splatter film

  • “mulholland drive jumpscare” is the top trending “jumpscare” search in the past week, and “ishowspeed chica jumpscare” quadrupled in search interest

  • Barbarian and Black Phone 2 are the top trending jump scare movies over the past month

Top searched jump scare “scenes”

of all time, US

  1. Sinister: Lawn mower scene

  2. The Descent: Night vision scene

  3. Psycho: Shower scene

  4. The Haunting of Hill House: Car scene

  5. Hereditary: Car scene

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