Inside the Trend Wave: What’s Viral, What’s Returning

Search interest in “netflix most watched movies” more than quadrupled in the past day and KPop Demon Hunters is the top related film
“what is a haboob” is the top trending “what is…” in the last day, with Arizona searching it more than any other state
Carlos Alcaraz has the top trending “haircut” over the past day, and “why did alcaraz shave his head” is the top trending “why…”
The Green Bay Packers and Kansas City Chiefs have the top searched “53 man rosters” over the past day

“taylor swift engaged” is the top trending search over the past day and “old mine cut” is being searched more than ever before
“where did taylor swift get engaged” is the top trending where question in the US over the past day
“taylor swift engagement dress” is the top trending dress search in the US over the past day

“starbucks fall menu” has doubled over the past day with the “iced pumpkin cream chai” increasing +200%
Search interest in bobby sock is at a 20+ year high, and poodle skirt is the top trending related item of apparel over the past week
Oregon is the only state searching for “chore jacket” more than “barn jacket”. Over the past month, “workwear jacket” became a breakout search as well

“caitlin clark signature logo” is a breakout search in the US over the past week
Searches for “biggest nfl cuts” spiked +450% in the US over the past day
“dodgers 2026 schedule” was the top trending schedule search in the US over the past day

“millennial uniform” is a breakout search in 2025
“millennial cringe” nearly doubled over the past year
“millennial burger joint” is a breakout search this year and is the top trending “millennial meme”
“millennial green” reached an all-time high this year, but “millennial pink” is still over 2x more searched in 2025
“millennial mole” is a breakout search in 2025 and “forearm mole” more than quadrupled

past year, US

“hollister 2000s drop” is the top trending apparel “drop” this year and babydoll dress is the top trending related item over the past month
Search interest in “nelly concert” and “backstreet boys tickets” is at an all-time high; the previous all-time highs for both were in 2005
“2000s party” is at an all-time high and in July 2024, “2000s party” surpassed “70s party”
“rainbow flip flops” reached an all-time high this summer, but “birkenstock arizona”, which surpassed “rainbow flip flops” in 2017, is still searched more
“are gauchos back in style”and “is camo back in style” are breakout searches this year. Camouflage apparel has increased +25% over the last year, while “gaucho pants” has decreased -15%

2025 YTD, US

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