Friction Maxxing • Pen and Paper • Mini Worlds

Friction Maxxing 

• “Friction maxxing” is the top-searched “maxxing” in the past month, and search interest in “maxxing” is at an all-time high

• “impulse control techniques” rose +140% in the past month, and “improve at chess” was the top-searched “improve at…” 

• “how to make homemade granola bars” and “how to hem jeans by hand” were two of the top-trending “how to” searches in the past month

• Search interest in “beginner kit” hit an all-time high in December, and “needlepoint” was the top-trending “beginner kit” search in the past month

Pen and Paper

• “fountain pen” and “cute stamp” hit five-year highs in December, and “how to improve my handwriting” is a breakout “how to improve…” search in the past month

• “where to buy magazines” is at an all-time high and “vision board” is a top-trending related search in the past month

• “goal punch card” broke out in the past month and New Year’s resolutions is a top-trending related topic

Mini Worlds

• “vintage dollhouse” hit a 10-year high in December, and search interest in “dollhouse wallpaper” rose +150% in the past month

• “miniature frames” and “miniature chandelier” were two of the top-trending “miniature” searches in the past month

• Fairy door broke out in search in the past month, and “fairy door for wall” and “fairy door for tree” were the two most trending fairy door searches

• “booknook kits” were the top-trending “bookshelf kits,” and “booknook wonderland” doubled in search in the past month

Mark Your Calendars