2016 Nostalgia • Going Analog • Year of Whimsy

2016 Nostalgi

• The top five trending “why is everyone…” over the past week are related to 2016, with the top two being “... posting 2016 pics” and “... talking about 2016”

• “2016 vibes” has reached an all-time high and has officially surpassed “2014 vibes” this month

• 2016 eyebrows were characterized by sculpted and thick brows. Over the past month, the top trending “how to make eyebrows…” was for them to be “thicker”

• The top trending songs searched with 2016 over the past week are Trap Queen by Fetty Wap and Roses by The Chainsmokers, which have both more than doubled

Going Analog

• With a new year, people are interested in “hobbies to try” which is now searched more than ever. Needlepoint is the top trending hobby searched with “analog bag” over the past month and currently searched at an all-time high

• Search interest in “phone brick” is now higher than “dumb phone” and “digital detox”

• “going analog” reached an all-time high in December and “analog bag” is currently at an all-time high

• “35mm film camera” is the top trending item searched with “going analog” over the past month and “cell phone accessories for going analog” is a breakout search

Year of Whimsy

• “whimsy” is at an all-time high for the second January in a row, and “year of whimsy” is a breakout search in the past month

• “how to add more whimsy to your life” and “whimsy goals” are breakout searches over the past month

• “how to be more type b” and “how to be more playful” are breakout searches over the past month

Mark Your Calendars