Storm Supplies • Travel Warnings • Staying Inside

Storm Supplies 

• “food for power outage” is at an all-time high in the US, and “non perishable food” is at the second-highest point since February 2020

• Search interest in “can you drink distilled water” doubled in the past week, and “are we running out of water” spiked +850%

• Snow shovel is at an all-time high, as is ice melting salt

• “generators on sale near me” was the top-trending “sale near me” search in the past week, and “does propane expire” was a top-trending “does…expire”

Travel Warnings

• Search interest in travel warning is at a five-year high in the US, and “travel map” is at an all-time high in Indiana

• “winter storm radar map” and “texas power grid map live” were two of the top-trending “live map” searches in the past week. “winter storm radar map” is at an all-time high across the US

• “how to test car battery” is at an all-time high, and “emergency supplies for car” more than doubled in the past week

• Charlotte, Austin, and DCA were the top three trending “airport closure” searches in the past week though they have stayed open

Staying Inside

• Search interest in snow cream is at a five-year high and “white chicken chili recipe” is the top-trending winter storm recipe over the past month

• “snow day coloring pages” is a breakout search in the past month while “snow painting” spiked by +120% in the past week

• Heated Rivalry is the top-trending book searched with winter storm in the past week, followed by The Housemaid

• “how to make coffee with no power” and “how to make heat without electricity” are breakout “how to make” winter storm searches over the past week

Mark Your Calendars