Top Trends
Search interest in Brown University is at an all-time high, and “prayers for brown” spiked +400% in the past 3 days
Flood search interest is at an all-time high in the state of Washington, and Washington is the top state searching emergency evacuation in the past week
“what time is heisman ceremony” was the top-trending “what time is” search in the past week, and it was the top-trending search relating to “who won”
Search interest in the “geminid meteor shower” spiked +450% in the past week, and search interest in the topic is at a five year high in Alaska
Entertainment
Search interest in A Few Good Men is at a five year high globally, as is The Princess Bride
“mele kalikimaka lyrics” is at a five year high, and it was a top-trending song searched in the past week
“jon hamm scene” is at an all-time high, and is the top trending search relating to “club” is “jon hamm club scene”
Lifestyle
Search interest in “vibration plates” are at an all-time high, and they are the top-trending search related to “lymphatic drainage”
“crochet garland” is at an all-time high, and “how to crochet a santa hat” spiked +450%
“strawberry lemonade apple” spiked +350% in the past month, and “strawberry lemon drop” rose +170%
Sports
Search interest in “army navy game” is at an all-time high, and it was the top-trending search relating to “coin toss” in the past week
“cowboys vs vikings” was the top-trending sports matchup in the past day, and Jalen Nailor was the top-trending player searched
“heat vs raptors prediction” was the top-trending “prediction” searched in the past day, followed by “nuggets vs rockets prediction”
Find more daily top Trends here >>
Holiday Cheers
“2026 new years eve glasses” were the top-trending search around New Years Eve in the past month, and “new years glasses” are at an all-time high
“cold weather dress” is at an all-time high, and “nye dresses for women” was the top-trending “dresses for…” search in the past month
Search interest in “new years eve games” rose +200% in the past month, and “best family board games” is at an all-time high
Search interest in “favorite things party” is at an all-time high, and “favorite things party gift ideas $50” was the top-trending related search
GRAPH: for the first time ever over the holiday season, “favorite things party” spiked above “white elephant party”
Top trending winter cocktails
Past month, US
Irish coffee
Cosmopolitan
Espresso martini
White russian
Whiskey sour
Top trending “how to say Happy New Year in…”
Past month, US
Latin
Korean
Vietnamese
Tagalog
Italian
MAP: after “black dress,” blue, red, and white were the top searched dress colors over the past month
Winter Solstice
Search interest in “how to celebrate winter solstice” spiked +800% in the past month, and “yule simmer pot” was a breakout-related search
“Yule log” and “yule cookies” were the top-trending “yule recipes” searched in the past month
Search interest in “saturnalia navidad” rose +200% in the past month, and Mexico was the top country searching for the festival
“how do you say cheers in mexico” spiked +400% in the past month, as did “how do you say cheers in irish”
MAP: California and Alaska are the only states that searched more for summer solstice than winter solstice over all time
Top trending winter solstice “how to”
Past month, US
How to celebrate winter solstice
How to make a yule log
How to make a winter solstice wreath
How to host a winter solstice party
How to pronounce winter solstice
MAP: search interest in “advent candles,” “christmas candles,” and “scented candles” in the past month
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