Explore more: United States Year in Search
Searched for the First Time
In 2025, US
XYZ of the Year
#1 trending item in 2025, US
Detective → Louvre detective
Color → Olo
Italian Brainrot → Tralalero Tralala
TikTok sound → Pretty Little Baby
Sneaker type → Ballerina sneakers
Skincare acid → Azelaic acid
Lifestyle
All US data in 2025
This year, Labubu reached an all time high in the U.S. with the Big Into Energy series being the top trending blind box and Lafufu at #3
67 water and saratoga water were the top trending waters
“weighted belt” and “weighted vest” reached all-time highs with “are weighted vests worth it” increasing +450% this year
hollister 2000s drop was the top trending apparel “drop” and “babydoll top” reached an all-time high
“boneless couch” and “boneless timbs” were searched more than ever before
Search interest in Hold My Hand by Jess Glynne reached a record high this year with “nothing beats a jet 2 holiday” being a breakout search
Top trending “Why are [zodiac sign] ….?
2025, US
Why are Aquarius so stubborn?
Why are Aries so difficult?
Why are Cancers so moody?
Why are Capricorns so hard to read?
Why are Geminis scared of relationships?
Why are Leos so attractive?
Why are Libras so mean?
Why are Pisces so moody?
Why are Sagittarius mean?
Why are Scorpios so emotional?
Why are Taurus so emotionless?
Why are Virgos so private?
Internet culture
All US data in 2025
6-7 was the top trending “hand gesture”, “what does…mean” and “why do kids say…”
This year, the top trending contest was for the performative male contest. The top trending performative male accessories include: matcha, Labubu, books and tote bags
The top trending dating “methods” of the year were gold bar method and compass clue method
aura farming was the top trending type of “farming” and “boat kid” reached an all-time high
Top trending “recession indicators”
2025, US
Labubu
Beauty salon
Law school
Hemline
Sexist man alive
Entertainment
All US data in 2025
3 of the top trending songs were from KPop Demon Hunters with Golden at #3, Soda Pop at #7 and Takedown at #10
KPop Demon Hunters was also the #1 movie and overall, the #2 top trending search this year
KATSEYE was the top trending musical group this year with Gnarly being the top trending choreography
Search interest in C-dramas have reached a record high this year and the top trending drama was Forever Was a Lie
“recession pop” reached an all-time high with Lady Gaga being the top trending related artist
Miss World Chile was the top trending death metal singer, and death metal reached a 5year high
MAP: Florida, Wyoming, Montana, and a group of northeastern states searched for “huntrix” more than “saja boys”
Top trending songs
2025, US
Wood - Taylor Swift
DtMF - Bad Bunny
Golden - HUNTR/X
The Fate of Ophelia - Taylor Swift
Father Figure - Taylor Swift
Sports
All US data in 2025
“longest world series game ever” was searched more than ever, as was “has toronto ever won”
Joe Burrow was the top trending toe, and “turf toe” was searched more than ever before
“what is a grand slam in golf” reached an all-time high, as did Rory McIlroy
Luka Dončić was the top trending trade and lakers luka debut was the top trending “debut”
Trending sports outfits
2025, US
Travis Kelce, Super Bowl
Sergio García, Masters
Kim Mulkey, Basketball hoop
Rickie Fowler, Camo
Jalen Hurts, Pregame
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