Editor’s note: Due to a technical issue, yesterday's newsletter did not get sent. We apologize for any inconvenience caused.
Top Trends
“travel tuesday deals” reached an all-time high and Mexico City and Seoul are breakout related topics in the past week
Honduras is currently being searched more than ever before and “honduras election results” is the top trending “results” search in the past week
Search interest in “spotify wrapped” spiked by +415% in the past week and “what time does spotify wrapped drop” is a breakout related question
“claude alligator” is a breakout search in the past day and “did claude die” and “how long do alligators live” are breakout related searches
Search interest in “scromiting” broke out in the past week and “what is scromiting illness” and “scromiting treatment” are breakout related searches
Entertainment
“miley cyrus engagement ring” is the top trending engagement ring search in the past week while her fiancé Maxx Morando is a breakout search in the past week
“who is mr whatsit in stranger things” is the top trending “who is” search in the past week and “is vecna mr whatsit” is a breakout related search
Japanese film director Hirokazu Koreeda is currently being searched more than ever before and “look back live action” is the top trending related search in the past week
Lifestyle
“the grinch meal socks” is the top trending meal search in the past day and “whats in the grinch happy meal” is a breakout related search
Search interest in “stocking stuffer” spiked by +420% in the past month while “men stocking stuffers” is the top trending related search in the past week
“waffle knit” and “puffer jacket” are at an all-time high and search interest in “fleece lined leggings” more than doubled in the past month
Sports
“why is abdul carter not playing today” is the top trending “playing today” search in the past day and search interest in the New York Giants linebacker is at an all-time high
Los Angeles Lakers vs Phoenix Suns is the top trending “vs” search in the past day
“red bull 2026 lineup” is the top trending “lineup” in the past week while Formula 2 driver Arvid Lindblad is a breakout related search and is also at an all-time high
Find more daily top Trends here >>
Winter storms
Search interest in winter storms spiked by +1,765% in the past week while Iowa, Wisconsin and Minnesota are the states with the highest interest
“snow emergency” is a breakout search in the past week and Franklin County is the top trending related county
“schools closing today” is currently being searched more than ever before and “is there a parking ban today” is a breakout search in the past week
MAP: Southern and western states searched for “road closure” while northeastern states searched for “school closure” more in the past week
Cozy Season
Search interest in “cozy” apparel spiked by +165% in the past three months and cardigan is the top trending “how to knit” apparel in the past week
“cuddle blanket” and “wearable blanket” are currently being searched more than ever before and “tortilla blanket” is a breakout search in the past month
Top trending “cozy” apparel
Past month, US
Slippers
Men’s robe
Scarf
Men’s socks
Pajama pants
Top trending “cozy” recipes
Past month, US
Christmas sugar cookie
Pumpkin bread
French silk pie
Green bean casserole
Chicken casserole
Top trending “cozy” movies
Past month, US
Princess Diaries
Devil Wears Prada
Wuthering Heights
Little Women
Annie Hall
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