Search interest in “microtrends” have reached a 10-year high with
Though Labubu was released in 2015, search interest didn’t show an increase until November 2024. It then increased month-over-month until its all-time high in June 2025, and has since decreased by 20%
Labubu is the top searched “when will the … hype die down” and the top searched “why are people obsessed with …” this year. While s
Labubus are the top trending microtrend this year, followed by camouflage pants and jorts
The top question about microtrends this year is “what is a microtrend final boss”. People searching for microtrend final boss, also searched for “brazil jersey outfit” this year
02 Forgotten Trends
Whipped coffee was one of the top trending recipes in 2020 and “birria tacos” reached a record high in 2021
“barbie pink” reached a record high in July 2023 with “barbie pink gingham dress” increasing +2,650% and “barbie pink jumpsuit” +350% in 2023. Barbie was also the top trending movie in 2023
One of the top trending “trends” in 2023 was the “red boot trend” which was also searched most in March of that year
“mob wife aesthetic" was the top trending aesthetic in 2024 reaching its highest point in January 2024 but has been on the decline since
Search interest in “coquette aesthetic” reached an all-time high in January 2024 with “coquette soft style” increasing +550% and “bow coquette” +350% that year
03 Consumption
On of the top trending searches with microtrends this year being “consumerism”
Overconsumption is being searched more than ever over the past year with “people” being the top trending “how does overconsumption affect…”
“shopping haul” reached an all-time high in July 2025 with “back to school shopping haul” being a breakout search over the past month
“project pan” reached its second highest point last month in July (first being January 2025) and “no buy” also reached a record high in July 2025
“why do i have so much stuff” hit an all-time high in May 2025
Top trending shopping related “how to stop buying…”
2025, US
Pokémon cards
Water bottles
Books
Clothes
Fast fashion
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