Top Trends
Search interest in the Governors Awards is at an all-time high, and “tom cruise oscar” was a breakout-related search
California is the top state searching rain in the past day, and “what time will it rain today” is at a five year high in California
Search interest in “variant mpox virus” rose +2,500% in the past month globally, and the Netherlands was the top country searching
Search interest in “melatonin heart health” is at an all-time high, and “are cashews heart healthy” broke out in the past month
Entertainment
Search interest in “cozy books” is at an all-time high, and “christmas mystery books” was a breakout-related search
Mature by Hilary Duff and Berghain by Rosalia were the top-trending songs searched in the past month
Dan in Real Life was the top-trending “fall movies” searched in the past month, followed by Clueless
Lifestyle
Search interest in “cabinet wreaths” is at an all-time high, as is “diy christmas village”
“sunroof drain” search interest is at an all-time high, and “how to drain sunroof” is the top-searched “sunroof how to” in the past month
Search interest in “crochet tree skirt” spiked +350% in the past month, and “crochet snowflake” rose +200%
Sports
“lions vs eagles” was the top-trending sports matchup searched in the past day, followed by “ravens vs browns”
Search interest in Shedeur Sanders spiked +1,150% in the past day, and he was the top-trending person searched
The Grey Cup search interest is at a five year high in the US, and Trevor Harris was the top-trending player searched
Find more daily top Trends here >>
Holiday Travel
Search interest in “holiday flights” hit a 5-year high in 2025, and “air travel news” hit an all-time high
“christmas road trip” rose +160% in the past month, and “road trip games for couples” doubled
“ai travel planner” hit an all-time high in 2025, as did “ai travel agent”
Japan and Sacramento, CA were the top trending “flights to…” searches in the past month
“Christmas playlist” spiked +5x in the past month, and “songs about travel and adventure” broke out in search
MAP: search interest in “road trip snacks” vs. “flight snacks”
Top trending “spend Thanksgiving in…”
Past month, US
Oregon
California
Florida
Austin, TX
Atlantic City, NJ
Top trending Christmas markets
Past month, US
Christkindlmarkt Cincinnati
Greenville Christmas Market
Dulles Expo Christmas Market
Czech Christmas Market, DC
Grand Rapids Christmas Market
Travel Hacks
“inflatable pillow rest” was the top-trending “travel hacks for kids,” followed by “yoto mini audio player”
Search interest in “travel size deodorant allowed on plane” broke out in the past month, and “travel size aquaphor” spiked +400%
“compressible packing cubes” broke out in the past month, as did “how do packing cubes save space”
“tips for packing a carry on” and “tips for packing car for camping” were the top two trending “tips for packing” searches in the past month
Top trending “travel hacks for…”
Past month, US
Cheap flights
Europe
Kids
Long flights
Toddlers
Top trending “best…for travel”
Past month, US
Lightweight water bottle
Eye mask
Large suitcase
Backpack
Formula dispenser
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