POV of Sports • Olympic Food • Winter Sports 101

POV of Sports

• Ski jump is the top trending sports “pov” over the past week, followed by luge and skeleton

• “olympic drone” is a breakout search in the past week, luge is the top trending related sport, and “what drones are being used in the olympics” is the top trending “what” question about drones in the past week

• “ski helmet camera” was searched over 10x more than “football helmet camera” in the past month, and search interest in “goggles with camera” rose +250% in the past month

Olympic Village food

• “high protein muffin” hit an all-time high in 2026, and “chocolate muffin” was the top-trending recipe searched alongside the Olympic Village

• Search interest in “pierogi mascot” and “plushie mascot” hit all-time highs globally, and “pierogi plushie” is the top-trending “olympics plushie”

• “nutella pump” was one of the top-trending Nutella searches in the past week, and Italy was the top country searching “nutella dispenser” in the past month

Winter Sports 101

• “how is curling scored in the olympics” is the top trending “how is…scored” in the past week, followed by “how is ski jumping scored”

• “why do ice skaters wear gloves” and “why do speed skaters wear glasses” broke out in search in the past month

• “how do you steer in luge” and “how do you train for luge” were breakout searches this week

• “how fast are speed skaters in mph” increased +4,400% and “how fast do snowboarders go in big air” was a breakout search this week

Mark Your Calendars